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CallSprout
2017-01-31

How to Write an Auto-Attendant Script That Sounds Human

Most auto-attendant scripts sound like a bad first take. Write yours the way people talk, drop the tired lines, or skip the menu with an AI Voice Agent.

Emerald telephone receiver branching to three mint conversation forms

First impressions count, even when an auto-attendant makes them.

If you use an auto-attendant, you've got a reason. No judgment from us. You also probably know that some callers think less of your business when they get a robotic recording. It's psychological. "I prefer to speak to robots," said no human, ever.

But sometimes everyone really is too busy to take a call, and there are ways to make the experience less impersonal for whoever reaches you.

Who talks this way in real life?

Just because it's recorded doesn't mean it has to sound artificial. And face it, most auto-attendant messages sound like the first take of a badly written script. It's easy to misread the tone of an email, but you can't miss it when someone speaks, even on a recording. Have the script professionally written, or give it some care yourself. You can even have it professionally produced if you want to go the extra mile.

And we don't mean the "I make announcements for a living" disk jockey kind of voice. Hire a company that provides quality voiceover talent. These people specialize in sounding like, well, someone who might actually answer the phone for your company.

It might be a recording, but there's no reason it can't carry greetings and responses that show care and attention. A few tips for writing the message:

  • Break grammar rules so you're understood. Hardly anyone speaks the way they write.
  • Be friendly and make people feel welcome. Your auto-attendant should speak to callers, not read at them.
  • Cut the stiff phrasing you'd never use in a live conversation. Take "You may dial your party's extension at any time." Would you say that to someone on the phone?

Stop telling callers the menu options have changed

"Please listen carefully, as our menu options have changed." How many times have you heard this? And how irritating did you find it?

Probably because it's vaguely insulting. Listen carefully? You called to speak to someone, a human. Instead an auto-attendant tells you to pay attention because you're about to choose from up to nine options. Helpful, right?

It's basically a two-part insult, and you can do better. Don't ask callers to listen carefully. They couldn't care less that the menu options changed. They didn't call to hear menu options, and it's presumptuous to assume they've called before.

And they surely don't appreciate being made to feel bad for not remembering if billing issues is option number 3 or number 15.

Use a little humor to win callers over

If you want to capture a caller's attention, entertain them. Give them a reason to chuckle. It helps them get past the aggravation of working through an automated system. People can actually enjoy an auto-attendant, and some self-deprecating humor might make it a first for yours. A bit of empathy goes a long way, and it's easy if you think like a human instead of a robot.

Make light of what's probably running through the caller's mind. They called expecting a human and got a robot. I can't wait to hear the reason why.

"Hello, and thanks for calling us! I hope you don't mind that I'm an auto-attendant. I'll get your call where it should go as quickly as possible. Oh, and our menu hasn't changed, so you don't have to listen carefully."

That's human. Callers pick up on personality and feel your brand when you talk to them this way. A little unexpected humor breaks the ice and makes the call memorable. Everyone expects to be told to press a number to hear the instructions again. How often are they told to press a number for a completely ridiculous reason?

"Your call is important to us"

Really? Then why did a robot answer? Callers may well wonder that if they spend too long with a recording instead of a person. If you use an auto-attendant, plan to make up for the frustration.

Reaching one doesn't have to be game over. People don't like auto-attendants because nobody has ever given them a reason to. Prove their call really is important with a script that engages and entertains.

Skip the script: let an AI Voice Agent answer instead

A great script makes a recording bearable, but the deeper problem is that a recording can only push buttons at people. It can't answer a question, take down details, or pass the right person a message. An AI Voice Agent can. Instead of a menu, callers talk to a system that actually answers, transcribes the conversation, and routes the call to the right person or team based on what the caller needs. It connects to the tools you already use, so a missed call doesn't become a missed customer.

It runs on the CallSprout cloud phone system, built on a 99.999% uptime network, so your lines stay up and callers reach you. And because it's VoIP, the whole setup often costs around 30% less than legacy phone service. If you're weighing options, our guide to choosing an AI receptionist for your business and our breakdown of the AI Voice Agent versus a human answering service are good places to start.

Polished auto-attendant or AI Voice Agent, the goal is the same: respect the caller's time and protect that first impression. Check the savings, then book a quick demo to hear it for yourself.

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