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CallSprout
2017-01-17

Does your VoIP meet federal and industry regulations?

How CPNI, COPPA, HIPAA and Do Not Call rules apply to your phone system, and what to ask your VoIP provider before you trust it with customer data.

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Privacy and protection of personal data aren't just a customer wish. Federal laws require your compliance, and the phone system you choose plays a bigger role in that than most businesses realize.

Say your bank or your doctor wants to send you information. Maybe it's a tax form, or the results of a blood test. Why can't they just email it to you like everybody else does? Certain industries must comply with strict privacy laws. Federal rules limit how your bank or doctor can send you personal information, even if you ask for it. They have to use secure channels.

The same principles apply to VoIP. It's digital data, and digital data can be hacked and stolen. The government has enacted regulations that require you to comply with certain privacy acts. Below is a rundown of the major ones and the industries they apply to. Do they affect you? More to the point, is your VoIP provider doing its part so both of you stay compliant?

CPNI: Customer Proprietary Network Information

CPNI stands for Customer Proprietary Network Information, and it's one of the broadest regulations affecting VoIP providers. You probably know your provider collects and tracks who you call. Did you know that unless you opt out, your VoIP provider could pass some of that information to third parties for marketing?

A 1996 FCC telecommunications act was updated in 2007 to specifically include VoIP services. Before that, mostly only the wireless networks had to comply. If you don't have a clear answer, contact your VoIP provider and find out which side of the CPNI fence you're on. It's one of the first questions to raise when you're evaluating potential VoIP providers.

COPPA: Children's Online Privacy Protection Act

Another acronym, and this federal act shouldn't be taken lightly. The Children's Online Privacy Protection Act of 1998 prohibits deceptive marketing to children. It also prohibits collecting their personal information.

With VoIP, your phone system runs over an internet connection. It's prohibited from collecting information from anyone known to be under the age of 13, unless you're a nonprofit organization. You don't want to be on the wrong side of anything that even appears to exploit children. Learn the policies your VoIP provider has in place to comply with COPPA. They do comply with this act, right?

HIPAA: Health Insurance Portability and Accountability Act

This act does for health information what COPPA does for children. The Health Insurance Portability and Accountability Act governs protected health information. It has a lot of moving parts, but the general restrictions apply to any health information stored digitally, and it can only be shared with your permission.

You don't have to be a doctor or a patient to be affected. Any healthcare provider or insurance company must comply. What happens if you run afoul of it? Say your VoIP provider doesn't follow the electronic and physical safeguards required, and your customers' medical information ends up accessible on search engines. Prepare to pay a hefty fine. Many organizations have paid heavily after personal data for thousands of patients was inadvertently made public. If you operate in a regulated field, our overview of AI calling for healthcare walks through how modern call handling fits alongside these obligations.

The Telephone Consumer Protection Act

This one is better known as the National Do Not Call Registry, and you can get into a lot of trouble for bothering someone on it. Companies were originally asked to police themselves on automatic dialers and robo-calling.

When that didn't work, the Federal Trade Commission enacted the Do-Not-Call Implementation Act of 2003. The rules are tight, which is why your VoIP provider's compliance matters. You have a window of just 3 months to respond to someone who calls looking for information. You have only 18 months to keep acting on that relationship.

If the customer asks you to stop calling, you have to stop immediately. Otherwise, the Federal Trade Commission can fine you significant amounts for each instance.

There are reasonable exemptions. As a business, you can call other businesses, including cold calls. You can also solicit charitable donations, and calls asking you to vote for a political candidate are exempt as well. Go figure.

Are you comfortable with your VoIP provider's Do Not Call policies? Take it one step further, since certain industries have their own registries. Ask how your VoIP provider can help if you must comply.

The Personal Data Privacy and Security Act

This is one of the newer pieces of legislation, and we have the steady rise in identity theft to thank for it. The 2009 legislation requires specific privacy and security policies for anyone who holds sensitive personal information for many thousands of customers.

Your VoIP provider likely falls into this category. The act requires security measures, but it also holds you accountable if you're found to have covered up a security breach that released what the act calls sensitive personally identifiable information.

You can face serious penalties, including prison time, if you're found guilty of taking part in the release of personal information such as names, social security numbers, home addresses, biometric data, dates of birth, and financial account numbers. The act requires you to notify people if a breach happens, and it goes further: you also have to help people fix their credit if it's damaged.

There's an escalation clause, too. You must notify the Secret Service if you've spilled the personal information beans on a very large number of people, or if those people work for the federal government, national security, or law enforcement.

Two ways these laws can reach you

There are two levels of culpability here. These acts can apply to you and your company directly. Or they can reach you because you use VoIP to deal with customers, and that puts the personal information they share with you at risk. You've heard it before: ignorance of the law is no excuse. Make sure your VoIP provider complies with these privacy acts and is actively helping you comply with them, too. Strong provider safeguards matter as much as the features you see day to day, so review VoIP security measures before you sign anything.

What CallSprout handles and what stays with you

If your VoIP provider doesn't measure up to federal compliance standards, move on to one that does. CallSprout runs on a cloud business phone system with a 99.999% uptime network, and our AI Voice Agent answers, transcribes, and routes calls while connecting to the tools you already use. That means you can keep accurate records and secure handling of customer conversations without adding manual work. See the full platform for what we can do for your business, and if you're only considering the move to VoIP, check our pricing to see how much you could save. VoIP often costs around 30% less than legacy service. None of that makes your business compliant on its own. The duties in these acts sit with you; what a provider owes you is secure handling, accurate records, and a straight answer about what it does and does not cover. Ask any provider to show you exactly that.

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